Shameless Promotion
Jan 05, 2026
I really dislike the promoting and selling part of my work Heather.
It forces me to pretend to be an extrovert. To engage. To be visible. When really, all I want to do is keep my head buried in a book and hide from the world behind my new reading glasses (which I am ridiculously excited about mostly because of the validity I think they give me).
I have a hard time telling people why they need my course. In fact, most of what you'll see me post on my WhatsApp statuses are celebrations of other people’s offerings (and also snippets from the reality show that is my life while I homeschool a pint sized superhero named Deeds).
It feels strange telling you why Ignite is different from other courses. Strange trying to make my voice louder than everyone else’s.
And shameful telling you about the pain.
The years of struggle I powered through, cried through, and broke through in order for this content to come through.
This year I did something I’ve never done.
I put my shame aside and asked for help. I asked others to help me speak, to promote Ignite with me, because it’s hard being the only voice in the room.
I’m not a big receiver. I’ve always been a doer, a giver, a figureouter.
Independent. Strong. #HaveItHandled.
I’m taking a sabbatical.
Funny enough, it aligns with our seventh cohort of Ignite.
I'm taking a sabbatical from being perfect.
From having it all figured out.
This year I’m teaching Ignite from the most human place I’ve ever been in. And I thought I had human figured out. I thought I had vulnerable figured out. I’ve taught Ignite through struggle, infertility, pregnancy, postpartum, illness, and deep personal challenge. And still, this year is asking something different of me.
Not answers.
Integrity.
Ignite is not about outcomes or expectations. It is about you showing up every day with your values intact. With a renewed commitment to living according to what you know to be true. Walking through hard things with your head held high, knowing who you answer to.
This work works.
This year, some of my work has been about shame.
About putting it aside and doing the most embodied and Ignite inspired thing I know.
Asking for help.
And it’s been fascinating to watch who rose to the occasion. It moved me deeply to see my Ignite flyer shared on so many WhatsApp statuses over the last week.
It was just as striking to receive private messages from women telling me how much they love this work, but how much shame they still feel promoting it.
Because how does one speak about something like Ignite?
When a friend asks what this course is about, how do you have the conversation you may have spent your whole life avoiding?
Ignite is about mastery. It’s about feeling like you’ve got this. About trusting that you can have any conversation with dignity and calm. That the right words will come. That you’ll feel grounded and confident engaging in the conversations women everywhere are quietly longing to have.
Whether it’s a conversation about why you love Ignite.
Or why you think a friend would benefit.
Or the conversation you’ve been needing to have with your spouse or your daughter.
Ignite is about the reclamation of what it means to feel like you’ve got this.
Shame is the first emotion mentioned in the Torah. It’s a social emotion, one we only feel in relation to others. For Adam and Chava, shame fractured what it meant to be truly masculine and feminine. In fact, that shame led to a long separation. The 130 years Adam and Chava separated became a template for the secret, shameful exile many of us feel inside our most intimate of relationships.
Ignite exists to bring healing to that fracture.
To help women step back into full feminine presence, voice, and dignity.
Men have their own stepping in to do.
Ignite is about what we give to the feminine.
You don’t need to have it all figured out. You don’t need the right words yet.
Our Ignite Welcome Call is this Thursday morning. There’s still time for you to see what it’s like to be in a space where women speak honestly, without shrinking, with integrity and without shame.
---
Want to know more about Shame from a Torah lens? This book by Rebbetzin Sarah Yehudit Schneider is a must read. Dark Matters of the Soul
---
Registration for Ignite closes Friday at chatzos. Step in now for the support, language, and confidence you have been craving. Nothing changes unless you do, and when registration closes, it won't reopen for another whole year, which is why This moment matters.
Join the Mailing List!
Life happens in little bits. Learn to love the little bytes.
