What's It Worth?
Dec 17, 2025
I’ve been thinking a lot lately about worth.
Not the kind we assign numbers to.
But the kind that shows up in what we're willing to invest in, stay with, and choose again and again.
What are you worth?
What problem have you been quietly carrying for years, hoping it would soften on its own?
What have you already poured time, energy, prayer, money, and patience into trying to heal?
And what is it actually costing you to leave it unresolved?
It's been over two years now that I’ve been wearing a yellow ribbon at the hem of my hoodie. It’s time to take it off - except it isn’t.
My yellow ribbon is for Ran Gvili. The one remaining Israeli body still in Gaza.
It was surreal walking through Ben Gurion last week and noting how all the hostage posters have been removed - except for his.
I had visited a country slowly returning to normal.
And also refusing to move on.
Because we do not abandon, we do not compromise on the preciousness of our people.
Not a body.
Not a soul.
Not a name.
I was sleep deprived and emotional walking past his sign, and maybe that’s why it stayed with me all the way home.
The lengths we go to for pidyon shvuyim, the release of captives.
For dignity.
For burial.
For resolution.
It brought forth a more personal, more meaningful question in me.
What would it take for us to recognize the preciousness inside of ourselves with the same devotion? To truly know how much we're worth?
I hear so many stories. From women (and men.)
Stories of people enduring pain for years. Of learning to tolerate neglect. Of being convinced that they're the problem. Stories of people who began to believe something about them is fundamentally wrong or too complicated to fix.
Stories they ultimately learned to tell themselves. Stories about how investing in a course like Ignite was indulgent. Optional. Immaterial. Extra.
But that’s the lie.
Because there's nothing extra about a soul that’s hurting.
The struggle of one woman is never just hers.
It ripples through her children. Her relationships. Her lineage.
The struggle of one person is the struggle of us all.
Ran’s poster is a reminder that none of us are truly at rest until every soul is accounted for. Every star returned to its place in the night sky.
My son recently posted something (that made this Mama's heart so proud!)
“מונה מספר לכוכבים לכולם שמות יקרא - Hashem knows the name of every star. Is it any question that He knows yours?”
Do you know your name?
Do you know how bright your star is?
How needed it is in the great constellation of All that is?
There was no “just” about that single jug of oil in the Chanukah story. The legend of that tiny drop still brings us light 2000 years later.
And there is no “just” about you.
Ignite was born from this knowing. From witnessing how many women live as if their needs are negotiable. How intuition and desire get treated as optional or indulgent, instead of as inherent signals of worth. How barely surviving has become a normal baseline, and tending to oneself feels like a luxury.
Ignite exists to interrupt this pattern. To help women remember that their bodies, their pleasure, and their inner knowing are worthy of care, time, and devotion. Not as an act of rebellion, but as a return to living as someone who knows she is worth tending to.
It takes only one small spark to Ignite.
So I’ll ask again.
There’s no right answer.
Because it’s immeasurable.
It's time you knew that.
Early registration for Ignite closes at midnight.
We're opening just 61 new seats.*
And my Chanukah gift to you is still active! Use code SHARE for ninety seven dollars off.
Ignite is not about purchasing a course.
It’s about choosing yourself and letting the world bask in the light you have yet to Ignite.
There’s always a place for you.
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Why did I choose the number 61?
I didn't. It was, in fact, a typo.
But I decided to go to go with it. Because there’s nothing “extra” about that 1. Every “one” matters.
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Also, here's an email that was sent in yesterday (prompting the subject for this one!)
I told a friend about these courses and she signed up. At first, I was overwhelmed when she told me because that meant I convinced someone to spend over $1000 on a course. But then I remembered what a gift (anonymous) gave me by convincing me to sign up, and now I feel like I gave my friend the greatest gift.
Feedback like this means the world to me. And not just because it means women are signing up for Ignite.
When women begin to recognize their own light, their instinct is not to hoard it. It’s to pass it on. Saying, “You too. Come. You’re worth this.”
If someone came to mind as you were reading this, trust that. And if it feels right, share this email with them. Sometimes the most meaningful invitation is simply letting someone know they’re not alone, and that their light matters
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